Real-Time | Process | Reporting That Matters

This session centers on moving ServiceNow reporting from reactive to proactive approaches. Robert Fedoruk emphasizes that effective reporting programs move beyond reactive measures to become integral in driving organizational value, helping attendees step into leadership roles guiding their organization's reporting strategy.

A core framework is the Four Purposes of Reporting: managing work, maximizing positive outcomes, minimizing negative outcomes, and mining insights.

The session also addresses three reporting personas — operators, analysts, and stakeholders — each requiring tailored reports for their distinct purposes and needs.